Resume

 

Proven art director with 12+ years experience generating creative ideas and concepts to diverse audiences in higher education, government and small business, with a pixel-perfect attention to detail and problem-solving skills. 

Inclusion and appreciation for perspective make me a valuable problem solver, not only in design but day-to-day operations. I believe true perspective and innovations is obtained through trust and open communication built on honesty and collaboration.

Areas of expertise include:

  • Art Direction

  • Brand Management

  • Brand/Rebranding

  • Creative Direction

  • Digital Designer

  • Direct Marketing

  • Event Art Direction

  • Graphic Design

  • Marketing Communications

  • Political Visual Communications

  • Project Management

  • Social Media Ads

  • Strategic Business Marketing

  • Team Building, Leadership

  • UX Designer

  • Wireframes

 
 

 
 

Technical Proficiency

  • Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop)

  • Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)

  • uDirect, Xmpie variable data plug-in for Adobe InDesign

  • Operating and training on the Xerox Freeflow Print System

  • HTML/CSS

 
 

 
 

Professional Experience

Director of Visual Identity
University Marketing & Communications

Campbell University | Buies Creek, NC
September 2014 – current

Promoted to lead the creative direction and visual identity of the university. Collaborate with senior management, marketing directors, developers, and internal stakeholders to solve complex user and business problems with creative solutions that grow and extend the brand.

  • Strategically increased brand awareness through a university-wide brand consolidation through brand evaluation, research, design and best practices — establishing consistency through a unified logo, style guide, and campus-wide visual identity system

  • Proven designer and creative director by 34 regional and international awards for UX/UI design, illustration, best practices and print/digital design by the Council for Advancement and Support of Educations (CASE) —  the international best practice organization for higher education communication and outreach 

  • Organize and prioritize an average of 500 projects campus-wide
    for internal clients
    print to digital needs while maintaining the university’s visual style and branding goals

  • Developed sketches, wireframes, and prototypes to guide collaboration with an external agency in defining and designing the UX/UI for a W3C complaint multisite web redesign

  • Chaired and led creative direction for the award-winning 13-stop university presidential tour across three states through identifying the overall objectives, technical capabilities, and changing needs of each venue 

     

Creative Director & Founder
Bronsink Design | Raleigh, NC
May 2005 - Current

Provide creative solutions for clients from different walks of life with varying perspectives and needs — including front end web design, print/digital design, campaign collateral, and branding.

  • Strategically art direct and design race-changing mail for 100+ local and federal political races over the last twelve years with a winning success rate of almost 78%

  • Grow campaign and business brand awareness with supportive print and digital collateral — including logos, stationery, print/web ads, donor reports, stationery, and direct mail

  • Constituent communication for eight members of the U.S. Congress —  including direct engagement pieces and annual reports

  • Transform user experience and grow user engagement through wireframe design and navigation auditing based on best practices

 

Senior Designer
University Marketing and Communications

Campbell University | Buies Creek, NC
July 2011 – September 2014

Promoted to lead the art direction and manage the university brand for top-level events and publications like the flagship magazine, university report and case statements for fundraising and building initiatives.

  • Led the charge for brand consistency by managing and updating the campus-wide style guide and working to ensure all collateral was on-brand

  • Managed and scheduled project requests made by the campus community

  • Led art direction on signage and print materials around big events, including groundbreakings, ribbon cuttings, and other donor events  

  • Designed and led creative direction on the university magazine, annual report and award-winning 125th-anniversary book

 

Senior Designer
Print Shop

Campbell University | Buies Creek, NC
January 2007 – July 2011

Recruited by the VP of enrollment management and marketing to raise the level of quality and accuracy of the collateral being produced in the print shop.   As the lead designer on the team, I was able to implement the university style guide to increase overall brand consistency.      

  • Restructured the native file and asset filing system to a centralized model based on department

  • Developed relationships with the campus community — composed of colleges, schools, and departments — to help strengthen the university's ability to encourage and create on-brand internal and external marketing collateral

  • Troubleshoot and trained technicians on the Xerox FreeFlow System for the print and finishing department

 

Art Director / Graphic Designer
Stewart Group Inc | Raleigh, NC
March - December 2006

Collaborated directly with the CEO and clients running for local, state and federal office to develop and grow their brands and awareness.  Art directed and designed promotional materials including direct mail, stationery, brochures, and executive case statements.

 

 

Pre-Press / Graphic Designer
Herff Jones, Inc. | Charlotte, NC
January - March 2006

Worked with prepress team to implement changes, review, and troubleshoot client files and assets prior to publications print. Converted photography and insured assets were all accounted for and correctly linked to native files.

 
 

 

Education

 

Bachelor of Arts, Graphic Design
Campbell University | Buies Creek, NC
August 2001 - May 2005

 

Additional business classes:
Management, Leadership, Statistics, Marketing & Accounting Classes
Campbell University | Buies Creek, NC
January 2011 - December 2012